Recently I have come across two websites proposing to facilitate the raising of angel/VC funds directly from smaller investors. This is not a new idea, but perhaps with the current poor fund-raising climate, it may have some legs. The implicit assumption is that the value from finding a funding partner is more about getting the money than it is augmenting the board or getting help with strategy (as these sites are just about the money).
VentureBeat ran a short burb today on a company named Sprowtt:
On the Sprowtt site, companies enter requested information and upload their businesses plans, and Sprowtt handles the legal details. Users can then log onto the site and buy shares in the company, which they can then sell. In a way, the company is pitching itself as an alternate NASDAQ, though Sprowtt hasn’t created an exchange for selling those shares yet.
To be clear, these aren’t your traditional IPOs. Since companies are selling shares earlier on, they’ll probably make less money. This is more like an alternative or complement to traditional venture funding. There are other companies trying to offer startups additional ways to achieve liquidity (i.e., sell their shares), such as SecondMarket.
NYT’s Bits Blog also covered a similar idea from a company named Kickstarter:
Kickstarter is a Web site that helps connect aspiring artists with patrons who finance their projects and often receive some tangible memento in return.
But it’s not just artists who are using the platform. Some small businesses and entrepreneurs see it as a way to raise money to supplement and support their business in new ways.
Related articles by Zemanta
- The rise of the secondary markets (vator.tv)
- TC50: Everyday Investors Can Help Startups “IPO” On The Sprowtt Marketplace (techcrunch.com)
- TC50: Sprowtt automates early IPOs for startups (deals.venturebeat.com)
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